NEWS & Events

Jul 15 2018

L.A. Girl Attends 2018 BEAUTYCON Los Angeles

Date: 07/14/2018 - 07/15/2018

BeautyCon Los Angeles 
Los Angeles Convention Center, Booth# 2147
1201 S Figueroa St, Los Angeles, CA 90015

L.A. Girl had the privilege of attending BeautyCon Los Angeles, which was held at the LA Convention Center. BeautyCon is one of the beauty industry’s biggest events where celebrities, brands, content creators, and beauty enthusiasts come together to collaborate and connect with one another and share their love for cosmetics to redefine beauty and promote diversity. Makeup lovers all around the world flew in to watch celebrity panels, buy makeup at a discounted price, and attend meet & greets with well-known influencers.

This year, our L.A. Girl booth went above and beyond to give each customer an amazing experience. We offered free full-sized products through fun spin-the-wheel activities and allowed customers to take home part of the excitement by providing print-outs at our photobooth, which included a stunning flower wall backdrop and two gorgeous models @dariusdio & @zanderholefield. Lucky followers were also able to take home our goodies by attending our periodic giveaway events which were hosted by our incredible host, @Adammeartistry. Fellow beauty enthusiasts were able to receive color-matching services and product consultations by our professional makeup artists, and were also able to have fun swatching new products.

We want to give a special shoutout to all of the influencers that stopped by our booth, including @jen_ny69, @aidettec, @annie.vtrann, @edenthedoll, @visionsbykamilla, @love_kiani,  @zackaryvang, @hankandhenry_, @laviedunprince, @maggymerms, and @sidneyle. We also want to thank each and every individual that supported L.A. Girl. Without you, BeautyCon 2018 would not have been the same. We truly felt the love and cannot wait to connect with you all at our next event. Be sure to follow us on Instagram (@lagirlcosmetics) to stay up to date with our latest news and product launches!

Event video and photos

Jan 05 2018


Date: 01/12/2018 - 01/14/2018

Pasadena Convention Center, Booth #3018 Hall 3
300 E Green Street Pasadena CA, 91101

L.A. Girl had the amazing opportunity to connect with makeup artists and enthusiasts at this year’s IMATS Los Angeles event held at the Pasadena Convention Center. IMATS is the industry’s most exciting event of the year, where makeup professionals and lovers all around the world fly in to watch and participate in master classes, live demonstrations, networking opportunities, and pro discount shopping experiences. This year’s event featured master classes on topics including special effects makeup, hot runway trends, applying makeup for TV and stage performances, and even lighting and photography as demonstrated by the industry’s top professionals.

This year, our L.A. Girl booth sold our hottest selling items such as the Pro Conceal, and our newest product launches like our Pro Brush collection at special show discounts. Makeup professionals and beauty enthusiasts were able to join in on the fun by swatching and purchasing our items, and receiving color-matching services and product consultation from professional L.A. Girl Cosmetics makeup artists.

We want to give a special thanks to the celebrity makeup artists who stopped at our booth which includes Brian Champagne and Adamme the Beauty Warrior. We also want to thank all of our customers and fans who visited our booth to shop and connect with us!

Want to know which event we’ll be at next? Be sure to follow us on Instagram to stay up-to-date with all of our latest news.


Dec 09 2017

L.A. Girl Cosmetics Now Available at Auchan in Paris

Date: 12/09/2017

Boulevard Robert Ballanger
93420 Villepinte, France

We have an exciting revelation for our customers in France - you can now find L.A. Girl Cosmetics at Auchan in Paris! Headquartered in France, Auchan is an international hyper-market chain with locations throughout Europe and other parts of the world.

To celebrate this incredible news, Auchan hosted a huge in-store event at their Paris location on Boulevard Robert Ballanger. As Auchan’s first cosmetic brand launch event, there were plenty of exciting activities for customers to participate in including mini makeovers and prize raffles.

French beauty influencers and Instagram stars, including @iamdeborahpower, @naobabe9, @mounir_kidadi, and @arbiakidadi, attended for a special meet and greet session with Parisian fans and shoppers. Customers also had the opportunity to take selfies with the celebrities in the photo booth area, test out products, and purchase the best that L.A. Girl has to offer. Hundreds of customers lined up to participate in the excitement of L.A. Girl Cosmetics at Auchan.

Auchan Paris now carrying a huge assortment of L.A. Girl products including beauty blogger favorites like Pro Conceal HD Concealer, Pro Coverage HD Foundation, Shady Slim Brow Pencil, and more!

French patrons outside of Paris can purchase all their favorite L.A. Girl beauty products at Follow @LAGirlFrance to stay up to date on any new store openings in France.

Event video and photos

Aug 12 2017

L.A. Girl Attends Los Angeles BeautyCon 2017

Date: 08/12/2017 - 08/13/2017

BeautyCon Festival
Los Angeles Convention Center, Booth# 749
1201 S Figueroa St, Los Angeles, CA 90015

The 2017 BeautyCon Festival at the Los Angeles Convention Center is a worldwide makeup event joining thousands of makeup lovers to share, learn, and connect with their favorite content creators, celebrities, and beauty brands. Special panels featured some of the biggest names in beauty including @iluvsarahii (Instagram Influencer), Amber Rose (model and activist), and Chrissy Teigen (model and TV personality), who discussed their experiences and the constantly evolving nature of the beauty industry.

Visitors who made their way to our booth experienced an exclusive first look at our amazing unreleased products and received full-sized product freebies! They also had a chance to stock up on L.A. Girl fan favorites including our Pro Conceal HD Concealer, Pro Coverage Foundation, and more!

Special thanks to our celebrity host @adammeartistry for helping us introduce our new Lipify Stylo Lipstick, (an intense color, hydrating cream lipstick), Ultimate Auto Eye and Lip Liners, and extended Fineline Eyeliner shades. We would also like to express our sincerest gratitude to our beloved L.A. Girl customers who visited our booth!

Didn’t get a chance to attend Beautycon, Los Angeles 2017? Check out our video to see a recap of the event! Featured makeup artists and influencers: @adammeartistry @arnell.armon @makeupbysepi @sophiathao @missswendyle

Event video and photos

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Apr 01 2017

L.A. Girl France Launch Party

With much excitement and long awaited anticipation, L.A. Girl Cosmetics has made its way to France! To celebrate this momentous occasion, the brand rolled out the red carpet for a huge launch event at the L.A. Girl France Showroom located in the heart of Paris.

The showroom has the entire L.A. Girl Cosmetics collection on display with product testers that allow customers to fully experience every item. In addition, knowledgeable makeup artists are on staff to assist with any questions and to provide a hands-on shopping experience. The showroom also offers makeup application services for those seeking the signature L.A. Girl look as well master classes to teach local beauty enthusiasts professional makeup application techniques. 

The high profile event was covered by Public, a French entertainment media outlet, and was attended by celebrities and local beauty bloggers including French TV personality, Ayem Nour, Miss Universe contestant, Malika Ménard , and model and social media influencer, Eve Pamba, to name a few. Fans of the brand were also able to get in on the action with an interactive experience which included free L.A. Girl makeovers and the opportunity to shop the entire line. The event closed with an exclusive cocktail hour for special guests and celebrities to party with the brand in style.

With the presence of L.A. Girl in France, it’s only a matter of time before we take the fashion capital of the world by storm! Be sure to follow @LAGirlFrance or visit for all the latest news and events in France.

Event video & photos

Mar 02 2017

L.A. Girl’s Matte Lipstick Spotted at Paris Fashion Week

Paris Fashion Week is one of the most high profile events in the world. What’s seen on and off the runway will dictate upcoming trends whether it’s clothes, accessories, hair, or beauty. There was one beauty look in particular that stood out at the H&M Spring 2017 Runway Show causing beauty editors to scramble to find out what amazing matte lipstick the models were wearing.

Paris fashion week

It has since been revealed that makeup artist Mark Carrasquillo discovered our Matte Velvet Lipstick collection at a beauty supply store in Paris. Taking two vibrant shades, Manic and Love Triangle, he chopped the products and mixed them in a plastic makeup pot to create a universally flattering fuschia-purple shade which he applied on every model that was sent down the runway during H&M’s spring 2017 show. He has this to say about our matte-formula lipstick:

"It's crazy because this color works on every model in the show, regardless of her skin tone; we haven't found one girl who doesn't look good in it. It's so rich and pigmented that it just works." That artistry and creativity is what “love inspiring beauty” is all about!

Our Matte Velvet Lipstick features a unique formula that hydrates lips with shea butter while delivering boldly pigmented color in a true matte finish. The collection consists of 26 exciting shades. Customer-favorites include Snuggle, (a universal nude lip color), Va Voom!, (a vampy, deep burgundy shade), and Gossip, (the perfect vintage red). Wear your favorite matte lipstick shade with our creamy, smudge-proof Ultimate Auto Lipliner for perfect matte lips that last through the day.

See the original feature on and use our Store Locator to find a retailer near you. Put this look to the test and use #LAGirlCosmetics on Instagram for a chance to be featured.

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