• L.A. Girl's Perfect Precision Lipliner Wins Best In Makeup At The 2023 Rsvp Awards

    Posted on by L.A. Girl

    L.A. Girl Cosmetics is proud to announce that its Perfect Precision Lipliner has been honored with a "Best in Makeup" award at the 2023 RSVP Awards.

    The Perfect Precision Lipliner steals the spotlight for its groundbreaking features and compelling performance. This award-winning lipliner has captured the hearts of beauty enthusiasts and industry experts. It is easy to use, comfortable, long-wearing, and versatile.

    Available in 15 shades, these lipliners boast a rich, intense color palette that allows users to create vibrant and captivating lip looks. The range of colors ensures that everyone can find the perfect shade to complement their personality and look for any occasion. The lipliners allow users to easily shape, line, and define lips - resulting in a flawless lip contour that enhances one's natural plump that is customizable, blendable, and creamy. The long-wearing formula gives all-day comfort with a velvety texture that glides on seamlessly. Each lip liner is designed to be easily sharpened for constant Precision and sharpness for continued application.

    L.A. Girl is dedicated to sustainable packaging as the Perfect Precision Lipliner is made of wood sourced from sustainable forests, aligning with the brand's eco-friendly values and is cruelty-free.

    Celebrate beauty with L.A. Girls' award-winning Perfect Precision Lipliner, available at Ulta Beauty, Target, CVS Pharmacy, and


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  • L.A. Girl Cosmetics wins PETA’s 2nd Annual Libby Award

    Posted on by L.A. Girl

    L.A. Girl Cosmetics wins PETA’s 2nd Annual Libby Award for Favorite Cruelty- Free Beauty Product

    L.A. Girl Cosmetics is thrilled to announce that the Shade Shifter Duo Chrome Eye Color has been awarded PETA's prestigious Libby Award for Favorite Cruelty-Free Beauty Product. This recognition is a testament to L.A. Girl Cosmetics' commitment to cruelty-free practices and the exceptional quality of their products.

    The Libby Awards, hosted by People for the Ethical Treatment of Animals (PETA), celebrate brands and products that exemplify cruelty-free excellence. L.A. Girl Cosmetics emerged as a frontrunner, securing the title of Favorite Cruelty-Free Beauty Product for its Shade Shifter Duo Chrome Eye Color.

    The Shade Shifter Duo Chrome Eye Color is a revolutionary Duo Chrome Liquid Eyeshadow that captivates with its multi-dimensional color-shifting effects. This cruelty-free eyeshadow is not only a beauty statement but also a testament to the brand's dedication to providing consumers with high-quality, ethically produced cosmetics.

    We are honored to receive PETA's Libby Award for Favorite Cruelty-Free Beauty Product! The Shade Shifter Duo Chrome Eye Color reflects our commitment to cruelty-free practices while delivering a cutting-edge product that empowers individuals to express their unique style.

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  • L.A. Girl Cosmetics Lip Plumper Featured in Allure

    Posted on by L.A. Girl

    The 13 Best Lip Plumping Glosses and Balms

    It’s no secret that fuller looking lips have exploded in popularity. While we certainly agree that beauty comes in all forms, and not everyone wants to commit to the long lasting, pricey results of lip injections, we can’t help but wonder how it looks anyways.

    Curious to see what your lips look like with a little boost in volume, but without the commitment and price tag of fillers? Enter our L.A. Girl Lip Plumper. This cinnamon infused formula improves circulation to the lips with a tingling sensation that temporarily plumps up lips with a subtle pink tint for that fuller, L.A. lip look.

    The unmistakable results caught the eyes of Allure’s online publication, who reached out to board certified dermatologists to weigh in on “The 13 Best Lip Plumping Glosses and Balms.”

    “The cinnamon infused L.A. Girl Lip Plumper clocks in at under five dollars and comes recommended by Green herself. ‘The combinations of the high shine and cinnamon gives a temporary volumizing effect,’ she says. ‘The cinnamon causes a tingling sensation and improves blood flow.’ Additionally, this formula contains occlusive mineral oil to ‘block transepidermal water loss,’ according to King. So as moisture stays in, lips look fuller.”

    Countless 5-star reviews, and even a few viral TikTok videos have made the L.A. Girl Lip Plumper a fast beauty favorite.

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  • L.A. Girl Cosmetics Pastel Dreams Eyeliner Featured for Oprah Magazine

    Posted on by L.A. Girl

    Colored eyeliners have been making an appearance in the beauty world in a big way. From artful runway makeup looks, to the daily makeup lover, we are seeing bright pops of colors mixed in with the usual neutrals to make a statement.

    Oprah Daily, the online publication for O Magazine, recently named the L.A. Girl Pastel Auto Eyeliner as one of the top 10 best colored liners of 2021. They said, “Pantone's color of the year—"illuminating yellow"—is one of 2021's trendiest shades, so why not wear it on your lids as well. This affordable sunshine yellow option also comes in five other easily-wearable pastels—including pink, lavender, mint, marshmallow white, and powder blue.”

    While we know some may shy away from bright colors, believe it or not, there is a way to keep it soft and wearable. We recommend adding a swipe of Pastel Dreams Auto Eyeliner to the lower lash line or swap out your usual black winged liner for a pastel pop of color. You can even use these eyeliners as an eyeshadow base to make your eyeshadow last longer and appear more pigmented (tip: try the shade “Sunshine” with a gold shimmer shadow on top, it makes the gold brighter, while keeping it wearable).

    All 6 sorbet colors glide on without any tugging or skipping, creating any pastel look you can daydream. These twist up liners don’t require a sharpener, so you can grab, line and go anytime.

    Featured for Oprah Magazine!
    "The 10 Best Colored Eyeliners for Bright and Bold Beauty Looks"

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  • Fall 2019 "Beauty All-Star" by OK! Magazine

    Posted on by L.A. Girl

    The results are in and L.A. Girl Full-On Volumizing Lash-Lifting Mascara is the winner! During OK! Magazine’s Style Week, “Beauty All Stars” are selected based off of innovation, value, trends and game changers in each category. Here is what they had to say about L.A. Girl Volumatic Mascara:

    What’s better than a water-resistant mascara that lifts, lengthens and volumizes our lashes? One that comes in an array of on-trend shades!”

    This isn’t your average mascara. The “tubular” formula coats your lashes from root to tip and binds to your lashes wrapping each lash in its own tube. It’s like lash extensions in a bottle. Removal is easy, use warm water on a cotton pad, hold over eye and tubes will gently slide off, or your daily cleanser will work just as well. Your eyes will thank you for the easy removal, no more stubborn raccoon eyes. Intertwined petal-shaped bristles capture each lash to build and separate without clumping.

    Volumatic Mascara is available in 5 vibrant shades, including classics like Ultra Black and Black Brown. Use Volumatic Mascara to create naturally lifted eyelashes or to complete a full glam, bold look! Blue, Purple or Turquoise are perfect for adding a playful pop of color to your look!

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