News

  • Guadalajara Store Opening

    Posted on by L.A. Girl

    We’re excited to announce the first official L.A. Girl store in Guadalajara @lagirlguadalajara at the Gran Plaza Fashion Mall! 🙌
    The grand opening is on December 8, 2017 at 12 p.m. CST!

    Read more

  • L.A. Girl France Launch Party

    Posted on by L.A. Girl

    With much excitement and long awaited anticipation, L.A. Girl Cosmetics has made its way to France! To celebrate this momentous occasion, the brand rolled out the red carpet for a huge launch event at the L.A. Girl France Showroom located in the heart of Paris.

    The showroom has the entire L.A. Girl Cosmetics collection on display with product testers that allow customers to fully experience every item. In addition, knowledgeable makeup artists are on staff to assist with any questions and to provide a hands-on shopping experience. The showroom also offers makeup application services for those seeking the signature L.A. Girl look as well master classes to teach local beauty enthusiasts professional makeup application techniques. 

    The high profile event was covered by Public, a French entertainment media outlet, and was attended by celebrities and local beauty bloggers including French TV personality, Ayem Nour, Miss Universe contestant, Malika Ménard , and model and social media influencer, Eve Pamba, to name a few. Fans of the brand were also able to get in on the action with an interactive experience which included free L.A. Girl makeovers and the opportunity to shop the entire line. The event closed with an exclusive cocktail hour for special guests and celebrities to party with the brand in style.

    With the presence of L.A. Girl in France, it’s only a matter of time before we take the fashion capital of the world by storm! Be sure to follow @LAGirlFrance or visit www.lagirlfrance.com for all the latest news and events in France.

    Event video & photos

    Read more

  • L.A. Girl’s Matte Lipstick Spotted at Paris Fashion Week

    Posted on by L.A. Girl

    Paris Fashion Week is one of the most high profile events in the world. What’s seen on and off the runway will dictate upcoming trends whether it’s clothes, accessories, hair, or beauty. There was one beauty look in particular that stood out at the H&M Spring 2017 Runway Show causing beauty editors to scramble to find out what amazing matte lipstick the models were wearing.

    Paris fashion week

    It has since been revealed that makeup artist Mark Carrasquillo discovered our Matte Velvet Lipstick collection at a beauty supply store in Paris. Taking two vibrant shades, Manic and Love Triangle, he chopped the products and mixed them in a plastic makeup pot to create a universally flattering fuschia-purple shade which he applied on every model that was sent down the runway during H&M’s spring 2017 show. He has this to say about our matte-formula lipstick:

    "It's crazy because this color works on every model in the show, regardless of her skin tone; we haven't found one girl who doesn't look good in it. It's so rich and pigmented that it just works." That artistry and creativity is what “love inspiring beauty” is all about!

    Our Matte Velvet Lipstick features a unique formula that hydrates lips with shea butter while delivering boldly pigmented color in a true matte finish. The collection consists of 26 exciting shades. Customer-favorites include Snuggle, (a universal nude lip color), Va Voom!, (a vampy, deep burgundy shade), and Gossip, (the perfect vintage red). Wear your favorite matte lipstick shade with our creamy, smudge-proof Ultimate Auto Lipliner for perfect matte lips that last through the day.

    See the original feature on Allure.com and use our Store Locator to find a retailer near you. Put this look to the test and use #LAGirlCosmetics on Instagram for a chance to be featured.

    Read more