NEWS & Events

Jan 15 2024

L.A. Girl's Perfect Precision Lipliner Wins Best In Makeup At The 2023 Rsvp Awards

L.A. Girl Cosmetics is proud to announce that its Perfect Precision Lipliner has been honored with a "Best in Makeup" award at the 2023 RSVP Awards.

The Perfect Precision Lipliner steals the spotlight for its groundbreaking features and compelling performance. This award-winning lipliner has captured the hearts of beauty enthusiasts and industry experts. It is easy to use, comfortable, long-wearing, and versatile.

Available in 15 shades, these lipliners boast a rich, intense color palette that allows users to create vibrant and captivating lip looks. The range of colors ensures that everyone can find the perfect shade to complement their personality and look for any occasion. The lipliners allow users to easily shape, line, and define lips - resulting in a flawless lip contour that enhances one's natural plump that is customizable, blendable, and creamy. The long-wearing formula gives all-day comfort with a velvety texture that glides on seamlessly. Each lip liner is designed to be easily sharpened for constant Precision and sharpness for continued application.

L.A. Girl is dedicated to sustainable packaging as the Perfect Precision Lipliner is made of wood sourced from sustainable forests, aligning with the brand's eco-friendly values and is cruelty-free.

Celebrate beauty with L.A. Girls' award-winning Perfect Precision Lipliner, available at Ulta Beauty, Target, CVS Pharmacy, and


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Dec 08 2023

L.A. Girl Cosmetics wins PETA’s 2nd Annual Libby Award

L.A. Girl Cosmetics wins PETA’s 2nd Annual Libby Award for Favorite Cruelty- Free Beauty Product

L.A. Girl Cosmetics is thrilled to announce that the Shade Shifter Duo Chrome Eye Color has been awarded PETA's prestigious Libby Award for Favorite Cruelty-Free Beauty Product. This recognition is a testament to L.A. Girl Cosmetics' commitment to cruelty-free practices and the exceptional quality of their products.

The Libby Awards, hosted by People for the Ethical Treatment of Animals (PETA), celebrate brands and products that exemplify cruelty-free excellence. L.A. Girl Cosmetics emerged as a frontrunner, securing the title of Favorite Cruelty-Free Beauty Product for its Shade Shifter Duo Chrome Eye Color.

The Shade Shifter Duo Chrome Eye Color is a revolutionary Duo Chrome Liquid Eyeshadow that captivates with its multi-dimensional color-shifting effects. This cruelty-free eyeshadow is not only a beauty statement but also a testament to the brand's dedication to providing consumers with high-quality, ethically produced cosmetics.

We are honored to receive PETA's Libby Award for Favorite Cruelty-Free Beauty Product! The Shade Shifter Duo Chrome Eye Color reflects our commitment to cruelty-free practices while delivering a cutting-edge product that empowers individuals to express their unique style.

Dec 01 2023

102.7 KIIS FM's Jingle Ball

Date: 12/01/2023

Kia Forum
3900 W Manchester Blvd.
Inglewood, CA 90305

Jingle Ball Village – Pre-Show

At KIIS FM's 2023 Jingle Ball Pre-Show Village, L.A. Girl brought the vibes with a breath-taking booth with an engaging prize wheel spinning L.A. Girl goodies that screamed holiday glam! The pop-up was energetic with pink pillars, a makeup counter, and social-worthy memories!

VIP Celebrity Gifting Lounge

An experience and exclusive treat for special guests! The VIP lounge featured a red carpet, photo opportunities, and a signature L.A. Girl Bag with the latest products for every guest to enjoy.

Influencer Experience

L.A. Girl rolled out the red carpet for 8 amazing beauty creators! They had a blast with a fun pre-show village, a cozy private dinner, and rocked out at the Jingle Ball concert.

Jul 29 2021

L.A. Girl Cosmetics Lip Plumper Featured in Allure

The 13 Best Lip Plumping Glosses and Balms

It’s no secret that fuller looking lips have exploded in popularity. While we certainly agree that beauty comes in all forms, and not everyone wants to commit to the long lasting, pricey results of lip injections, we can’t help but wonder how it looks anyways.

Curious to see what your lips look like with a little boost in volume, but without the commitment and price tag of fillers? Enter our L.A. Girl Lip Plumper. This cinnamon infused formula improves circulation to the lips with a tingling sensation that temporarily plumps up lips with a subtle pink tint for that fuller, L.A. lip look.

The unmistakable results caught the eyes of Allure’s online publication, who reached out to board certified dermatologists to weigh in on “The 13 Best Lip Plumping Glosses and Balms.”

“The cinnamon infused L.A. Girl Lip Plumper clocks in at under five dollars and comes recommended by Green herself. ‘The combinations of the high shine and cinnamon gives a temporary volumizing effect,’ she says. ‘The cinnamon causes a tingling sensation and improves blood flow.’ Additionally, this formula contains occlusive mineral oil to ‘block transepidermal water loss,’ according to King. So as moisture stays in, lips look fuller.”

Countless 5-star reviews, and even a few viral TikTok videos have made the L.A. Girl Lip Plumper a fast beauty favorite.

Jan 26 2021

L.A. Girl Cosmetics Pastel Dreams Eyeliner Featured for Oprah Magazine

Colored eyeliners have been making an appearance in the beauty world in a big way. From artful runway makeup looks, to the daily makeup lover, we are seeing bright pops of colors mixed in with the usual neutrals to make a statement.

Oprah Daily, the online publication for O Magazine, recently named the L.A. Girl Pastel Auto Eyeliner as one of the top 10 best colored liners of 2021. They said, “Pantone's color of the year—"illuminating yellow"—is one of 2021's trendiest shades, so why not wear it on your lids as well. This affordable sunshine yellow option also comes in five other easily-wearable pastels—including pink, lavender, mint, marshmallow white, and powder blue.”

While we know some may shy away from bright colors, believe it or not, there is a way to keep it soft and wearable. We recommend adding a swipe of Pastel Dreams Auto Eyeliner to the lower lash line or swap out your usual black winged liner for a pastel pop of color. You can even use these eyeliners as an eyeshadow base to make your eyeshadow last longer and appear more pigmented (tip: try the shade “Sunshine” with a gold shimmer shadow on top, it makes the gold brighter, while keeping it wearable).

All 6 sorbet colors glide on without any tugging or skipping, creating any pastel look you can daydream. These twist up liners don’t require a sharpener, so you can grab, line and go anytime.

Featured for Oprah Magazine!
"The 10 Best Colored Eyeliners for Bright and Bold Beauty Looks"

Mar 03 2020

Fall 2019 "Beauty All-Star" by OK! Magazine

The results are in and L.A. Girl Full-On Volumizing Lash-Lifting Mascara is the winner! During OK! Magazine’s Style Week, “Beauty All Stars” are selected based off of innovation, value, trends and game changers in each category. Here is what they had to say about L.A. Girl Volumatic Mascara:

What’s better than a water-resistant mascara that lifts, lengthens and volumizes our lashes? One that comes in an array of on-trend shades!”

This isn’t your average mascara. The “tubular” formula coats your lashes from root to tip and binds to your lashes wrapping each lash in its own tube. It’s like lash extensions in a bottle. Removal is easy, use warm water on a cotton pad, hold over eye and tubes will gently slide off, or your daily cleanser will work just as well. Your eyes will thank you for the easy removal, no more stubborn raccoon eyes. Intertwined petal-shaped bristles capture each lash to build and separate without clumping.

Volumatic Mascara is available in 5 vibrant shades, including classics like Ultra Black and Black Brown. Use Volumatic Mascara to create naturally lifted eyelashes or to complete a full glam, bold look! Blue, Purple or Turquoise are perfect for adding a playful pop of color to your look!

Aug 10 2019

L.A. Girl Attends 2019 BEAUTYCON Los Angeles

Date: 8/10/2019 - 8/11/2019

BeautyCon Los Angeles 
Los Angeles Convention Center, Booth# 723
1201 S Figueroa St, Los Angeles, CA 90015

L.A. Girl Cosmetics attended Beautycon Los Angeles this past weekend, which was held at the LA Convention Center. Beautycon is one of the beauty industry’s biggest events where celebrities, brands, content creators, and beauty enthusiasts come together to collaborate and connect with one another and share their love for cosmetics to redefine beauty and promote diversity.

L.A. Girl came back bigger and better than ever. We offered the perfect photo op on our L.A. Girl lip swing with our two gorgeous models. Taking a photo meant you received a bag full of free samples to take home. We had two makeup demos by celebrity makeup artist Daniel Chinchilla who is the main makeup artist for Ariana Grande and Erika LaPearl who is Cardi B's makeup artist. Fans got a chance to meet @juicyjasofficial and @aidettec at their meet and greet and got a chance to win some awesome full sized items in our crowd giveaways. Shoppers were able to test our new products, receive color-matching services, makeovers and product information by our professional makeup artists.

We want to thank everyone who visited our booth this year, without you Beautycon 2019 would not be the same. We had an amazing time and cannot wait to see you all at our next event! Be sure to follow us on Instagram (@lagirlcosmetics) to stay up to date with our latest news and product launches!

Event video and photos

Jul 15 2018

L.A. Girl Attends 2018 BEAUTYCON Los Angeles

Date: 07/14/2018 - 07/15/2018

BeautyCon Los Angeles 
Los Angeles Convention Center, Booth# 2147
1201 S Figueroa St, Los Angeles, CA 90015

L.A. Girl had the privilege of attending BeautyCon Los Angeles, which was held at the LA Convention Center. BeautyCon is one of the beauty industry’s biggest events where celebrities, brands, content creators, and beauty enthusiasts come together to collaborate and connect with one another and share their love for cosmetics to redefine beauty and promote diversity. Makeup lovers all around the world flew in to watch celebrity panels, buy makeup at a discounted price, and attend meet & greets with well-known influencers.

This year, our L.A. Girl booth went above and beyond to give each customer an amazing experience. We offered free full-sized products through fun spin-the-wheel activities and allowed customers to take home part of the excitement by providing print-outs at our photobooth, which included a stunning flower wall backdrop and two gorgeous models @dariusdio & @zanderholefield. Lucky followers were also able to take home our goodies by attending our periodic giveaway events which were hosted by our incredible host, @Adammeartistry. Fellow beauty enthusiasts were able to receive color-matching services and product consultations by our professional makeup artists, and were also able to have fun swatching new products.

We want to give a special shoutout to all of the influencers that stopped by our booth, including @jen_ny69, @aidettec, @annie.vtrann, @edenthedoll, @visionsbykamilla, @love_kiani,  @zackaryvang, @hankandhenry_, @laviedunprince, @maggymerms, and @sidneyle. We also want to thank each and every individual that supported L.A. Girl. Without you, BeautyCon 2018 would not have been the same. We truly felt the love and cannot wait to connect with you all at our next event. Be sure to follow us on Instagram (@lagirlcosmetics) to stay up to date with our latest news and product launches!

Event video and photos

Jan 05 2018


Date: 01/12/2018 - 01/14/2018

Pasadena Convention Center, Booth #3018 Hall 3
300 E Green Street Pasadena CA, 91101

L.A. Girl had the amazing opportunity to connect with makeup artists and enthusiasts at this year’s IMATS Los Angeles event held at the Pasadena Convention Center. IMATS is the industry’s most exciting event of the year, where makeup professionals and lovers all around the world fly in to watch and participate in master classes, live demonstrations, networking opportunities, and pro discount shopping experiences. This year’s event featured master classes on topics including special effects makeup, hot runway trends, applying makeup for TV and stage performances, and even lighting and photography as demonstrated by the industry’s top professionals.

This year, our L.A. Girl booth sold our hottest selling items such as the Pro Conceal, and our newest product launches like our Pro Brush collection at special show discounts. Makeup professionals and beauty enthusiasts were able to join in on the fun by swatching and purchasing our items, and receiving color-matching services and product consultation from professional L.A. Girl Cosmetics makeup artists.

We want to give a special thanks to the celebrity makeup artists who stopped at our booth which includes Brian Champagne and Adamme the Beauty Warrior. We also want to thank all of our customers and fans who visited our booth to shop and connect with us!

Want to know which event we’ll be at next? Be sure to follow us on Instagram to stay up-to-date with all of our latest news.


Dec 09 2017

L.A. Girl Cosmetics Now Available at Auchan in Paris

Date: 12/09/2017

Boulevard Robert Ballanger
93420 Villepinte, France

We have an exciting revelation for our customers in France - you can now find L.A. Girl Cosmetics at Auchan in Paris! Headquartered in France, Auchan is an international hyper-market chain with locations throughout Europe and other parts of the world.

To celebrate this incredible news, Auchan hosted a huge in-store event at their Paris location on Boulevard Robert Ballanger. As Auchan’s first cosmetic brand launch event, there were plenty of exciting activities for customers to participate in including mini makeovers and prize raffles.

French beauty influencers and Instagram stars, including @iamdeborahpower, @naobabe9, @mounir_kidadi, and @arbiakidadi, attended for a special meet and greet session with Parisian fans and shoppers. Customers also had the opportunity to take selfies with the celebrities in the photo booth area, test out products, and purchase the best that L.A. Girl has to offer. Hundreds of customers lined up to participate in the excitement of L.A. Girl Cosmetics at Auchan.

Auchan Paris now carrying a huge assortment of L.A. Girl products including beauty blogger favorites like Pro Conceal HD Concealer, Pro Coverage HD Foundation, Shady Slim Brow Pencil, and more!

French patrons outside of Paris can purchase all their favorite L.A. Girl beauty products at Follow @LAGirlFrance to stay up to date on any new store openings in France.

Event video and photos

Aug 12 2017

L.A. Girl Attends Los Angeles BeautyCon 2017

Date: 08/12/2017 - 08/13/2017

BeautyCon Festival
Los Angeles Convention Center, Booth# 749
1201 S Figueroa St, Los Angeles, CA 90015

The 2017 BeautyCon Festival at the Los Angeles Convention Center is a worldwide makeup event joining thousands of makeup lovers to share, learn, and connect with their favorite content creators, celebrities, and beauty brands. Special panels featured some of the biggest names in beauty including @iluvsarahii (Instagram Influencer), Amber Rose (model and activist), and Chrissy Teigen (model and TV personality), who discussed their experiences and the constantly evolving nature of the beauty industry.

Visitors who made their way to our booth experienced an exclusive first look at our amazing unreleased products and received full-sized product freebies! They also had a chance to stock up on L.A. Girl fan favorites including our Pro Conceal HD Concealer, Pro Coverage Foundation, and more!

Special thanks to our celebrity host @adammeartistry for helping us introduce our new Lipify Stylo Lipstick, (an intense color, hydrating cream lipstick), Ultimate Auto Eye and Lip Liners, and extended Fineline Eyeliner shades. We would also like to express our sincerest gratitude to our beloved L.A. Girl customers who visited our booth!

Didn’t get a chance to attend Beautycon, Los Angeles 2017? Check out our video to see a recap of the event! Featured makeup artists and influencers: @adammeartistry @arnell.armon @makeupbysepi @sophiathao @missswendyle

Event video and photos

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Apr 01 2017

L.A. Girl France Launch Party

With much excitement and long awaited anticipation, L.A. Girl Cosmetics has made its way to France! To celebrate this momentous occasion, the brand rolled out the red carpet for a huge launch event at the L.A. Girl France Showroom located in the heart of Paris.

The showroom has the entire L.A. Girl Cosmetics collection on display with product testers that allow customers to fully experience every item. In addition, knowledgeable makeup artists are on staff to assist with any questions and to provide a hands-on shopping experience. The showroom also offers makeup application services for those seeking the signature L.A. Girl look as well master classes to teach local beauty enthusiasts professional makeup application techniques. 

The high profile event was covered by Public, a French entertainment media outlet, and was attended by celebrities and local beauty bloggers including French TV personality, Ayem Nour, Miss Universe contestant, Malika Ménard , and model and social media influencer, Eve Pamba, to name a few. Fans of the brand were also able to get in on the action with an interactive experience which included free L.A. Girl makeovers and the opportunity to shop the entire line. The event closed with an exclusive cocktail hour for special guests and celebrities to party with the brand in style.

With the presence of L.A. Girl in France, it’s only a matter of time before we take the fashion capital of the world by storm! Be sure to follow @LAGirlFrance or visit for all the latest news and events in France.

Event video & photos

Mar 02 2017

L.A. Girl’s Matte Lipstick Spotted at Paris Fashion Week

Paris Fashion Week is one of the most high profile events in the world. What’s seen on and off the runway will dictate upcoming trends whether it’s clothes, accessories, hair, or beauty. There was one beauty look in particular that stood out at the H&M Spring 2017 Runway Show causing beauty editors to scramble to find out what amazing matte lipstick the models were wearing.

Paris fashion week

It has since been revealed that makeup artist Mark Carrasquillo discovered our Matte Velvet Lipstick collection at a beauty supply store in Paris. Taking two vibrant shades, Manic and Love Triangle, he chopped the products and mixed them in a plastic makeup pot to create a universally flattering fuschia-purple shade which he applied on every model that was sent down the runway during H&M’s spring 2017 show. He has this to say about our matte-formula lipstick:

"It's crazy because this color works on every model in the show, regardless of her skin tone; we haven't found one girl who doesn't look good in it. It's so rich and pigmented that it just works." That artistry and creativity is what “love inspiring beauty” is all about!

Our Matte Velvet Lipstick features a unique formula that hydrates lips with shea butter while delivering boldly pigmented color in a true matte finish. The collection consists of 26 exciting shades. Customer-favorites include Snuggle, (a universal nude lip color), Va Voom!, (a vampy, deep burgundy shade), and Gossip, (the perfect vintage red). Wear your favorite matte lipstick shade with our creamy, smudge-proof Ultimate Auto Lipliner for perfect matte lips that last through the day.

See the original feature on and use our Store Locator to find a retailer near you. Put this look to the test and use #LAGirlCosmetics on Instagram for a chance to be featured.